IDEA River Bluff

Proudly serving the students and families of Jacksonville.

Who we are

IDEA River Bluff sets high expectations and goes the extra mile to make sure every student realizes their own potential. Personalized learning, critical thinking skills, and mastery of core subjects is our recipe for success.

Welcome future IDEA River Bluff families!

The next step in joining IDEA is completing a paper application or submitting it online via STREAM. You may choose to apply to multiple IDEA Jacksonville schools and submit one application per child.
Any family can submit an application at any time.

As a public charter school, enrollment is determined through a random lottery selection process.  If our schools receive more applications than available seats, student names will be placed in a lottery and randomly selected. 

As required by Florida law, students from persistently low-performing (PLP) public schools and opportunity zones will be given enrollment preference, as well as siblings of currently enrolled students.

Lottery priorities are listed below:

Siblings of current IDEA students and children of IDEA employees/board members
Students who attend or are zoned for a Persistently Low Performing (PLP) school or who reside within an Opportunity Zone. Not sure if you live in an Opportunity Zone, check your status with your home address.
– Within 5 miles of the campus
– Within 8 miles of the campus
– Beyond 8 miles of the campus
– All other applicants

Ready to apply? Click the button below to get started.
Apply Today!
Lottery Process.

  • 2022 Year Founded
  • 750 Students Currently Enrolled
  • K – 4 & 6 – 7 23-24 Grade Levels

Our Campus

IDEA River Bluff is located at:

2354 University Blvd N, Jacksonville, FL 32211

2354 University Blvd N
Jacksonville, Florida 32211
(904) 821-7580


Campus Leaders

Eva Cerda

Principal, IDEA River Bluff Academy

Curtis Lawrence

Founding Principal, IDEA River Bluff College Prep

Born and raised in NYC, Curtis received his B.A. from Syracuse University, his M.S. and M.S Ed. Admin from Southern Illinois University and Baruch College respectively, and is in his last year of his doctoral program at Arizona State University. Mr. Lawrence started his career as a teacher in the underserved community of West Harlem at Frederick Douglass Academy. There he served as a History Teacher, Chair of the History Department and Dean of Students. Lawrence has been recognized by Legacy Magazine as a National History Teacher of the year and has led turnaround schools to success in the South Bronx, NY, New Jersey, Washington DC, and Louisiana.

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Jose Rodriguez

Assistant Principal of Operations, IDEA River Bluff

Mr. Rodriguez (J-Rod) has been dedicated to educating scholars since graduating from University of Texas @ Rio Grande Valley, where he received his Bachelor’s degree in Criminal Justice with a minor in English and Spanish. J-Rod hails from McAllen, Texas which is one of several towns/cities in the Rio Grande Valley aka the RGV aka the Valley, Texas, but immerses himself in his Mexican roots and culture by visiting Mexico often. Bitten by the education bug while in college, he became a tutor for high school students at IDEA Quest.

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Laura Perez Menendez

Governing Board Representative