Events & Announcements
August 28, 2024
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Effective date: 10/17/24
IDEA Public Schools (“us”, “we”, or “our”) operates the ideapublicschools.org website (the “Website”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Website and the choices you have associated with that data.
We use your data to provide and improve the Website. By using the Website, you agree to the collection and use of information in accordance with this notice.
We collect several different types of information for various purposes to provide and improve our Website to you.
While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
We may also collect information on how the Website is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We use cookies and similar tracking technologies to track the activity on our Website and hold certain information.
Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Website.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.
IDEA Public Schools uses the collected data for various purposes:
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there. Your consent to this Privacy Notice followed by your submission of such information represents your agreement to that transfer.
IDEA Public Schools will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Notice and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Legal Requirements
IDEA Public Schools may disclose your Personal Data in the good faith belief that such action is necessary to:
We may employ third party companies and individuals to facilitate our Website (“Website Providers”), to provide the Website on our behalf, to perform Website-related Websites or to assist us in analyzing how our Website is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We use third party analytics providers, including but not limited to Google Analytics, Google reCAPTCHA, Facebook Pixel, Salesforce, TruAudience by TransUnion and SiteImprove to collect information about your use of our websites and enable us to improve how our websites work.
When you access and use our websites, we or a third-party partner may serve you advertisements regarding goods and Websites that may be of interest to you (or in some cases, to users who our Website providers deem to have characteristics similar to our customers) based on information relating to your access to and use of our websites. To do so, we or our Website providers may place or recognize a unique cookie on your browser (alone or in conjunction with web beacons, pixel tags or other tracking technologies). If you would like more information about this practice and to learn about your choices in connection with these practices, please visit http://preferences-mgr.truste.com, http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/. If you are located in the European Union visit http://www.youronlinechoices.eu/.
Google Analytics is a web analytics Website offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Website. This data is shared with other Google Websites. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
In addition, our website uses third party cookies from Google Analytics for Display Advertisers, including Google Analytics Demographics and Interest Reporting – which gives us insight into behavior information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behavior to give you a better experience whilst visiting our sites.
You can learn about Google’s practices by going to https://policies.google.com/privacy?hl=en, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout. You can opt-out of Google Analytics Advertising features via the NAI consumer opt-out.
We use Google Tag Manager to manage the tags or scripts on this website in a central location. We use Cookies and Usage data collected through this Website to track and monitor the use of our Website. The Google Tag Manager Use Policy is available at https://www.google.com/analytics/tag-manager/use-policy.
We use Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook based on email addresses that we have collected. You may learn more about Facebook Custom Audiences by visiting https://www.facebook.com/help/381385302004628/. Custom Audiences Terms are available at https://www.facebook.com/legal/terms/customaudience. We also may use information associated with Visitor social media accounts, such as demographic and other information about an individual’s title, industry or organization, to improve our marketing efforts if that individual connects those social media accounts to a website profile.
Transunion pixels are applied directly in CM360 (ad server) and on the site via Google Tag Manager. The pixel captures a User ID for us to match against to create the pixel audience. The current ID capture process is aided by Neustar, and all IDs are hashed to ensure sensitive user data is never kept or stored, protecting the user’s privacy from the beginning. All data is anonymized through Neustar, no PII lives in TAP, only user IDs. Out opt out Transunion data https://www.transunion.com/prescreen-opt-out or here https://Website.transunion.com/dss/ccpa_optout.page
Our Website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Notice of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or Websites.
We may update our Privacy Notice from time to time. We will notify you of any changes by posting the new Privacy Notice on this page and updating the “effective date” at the top of this Privacy Notice.
You are advised to review this Privacy Notice periodically for any changes. Changes to this Privacy Notice are effective when they are posted on this page.
2115 W. Pike Blvd.
Weslaco, TX 78596
Main: (956) 377-8000
Fax: (956) 447-3796
IDEA Public Schools National Board Members: Collin Sewell – Chair, Ed Rivera – Vice-Chair & Secretary, Erich Holmsten – Treasurer, Gary Lindgren, Theresa Barrera-Shaw, Dr. Nanette Cocero, Connie Miner.