Prior to joining IDEA, Irma worked as Sr. Director of New Markets and Spokesperson for GMAC Financial, a subsidiary of General Motors. In this capacity she was responsible for all marketing initiatives within the domestic Latino, African American and Asian communities.

Before joining GMAC Financial, Irma worked for Fannie Mae assisting the organization’s Sr. Leadership Team on a variety of efforts, including process re-engineering, research and development and business strategy implementation. She also worked with the World Bank on projects regarding the development of a securitization platform, housing finance and policy in a variety of countries throughout Latin America. Her work led to the issuance of these countries’ first mortgage back securities and ultimately the establishment of a secondary mortgage market.

Irma joined IDEA Public Schools in December of 2008 as Vice President of Strategy and Growth.  In 2009 she was promoted to IDEA’s senior leadership team and now serves as Chief Operating Officer. In this capacity she oversees the Department of Marketing & Communications, Student Recruitment, Information Technology, Data Management, Transportation, Child Nutrition, Facilities Maintenance and School Operations.

She currently lives in Mission with her husband and two children.